Along with providing public training courses, most notably for Econsultancy with a course entitled “E-commerce Usability and Best Practice For Online Retailers” I also provide in-house training and consultancy, especially for retailers.
Most recently I provided a full day of in-house training for The Scout Association. What was most interesting with this work was that they where embedding usability at the very start of their new e-commerce and ERP platform development project, rather than putting a focus on usability and customer experience at the latter end of the project, which is often the case.
In the words of E-commerce and ERP Project Manager Mark Selwyn,
In order to deliver the system within budget, my objective was to build “usability” into the design of the new web stores, using industry best practices, rather than have to rework at a later stage as a result of usability testing
E-commerce Areas Covered
The areas that I provide training on for the in-house e-commerce training are as follows:
- Homepage
- Search
- Navigation
- Category page
- Product page
- Persuasion architecture
- Cross-selling and up-selling
- Shopping basket
- Checkout process
- Web forms
Case Study For In-house Training
We have recently published a case study for the training course I delivered for The Scout Association which provides plenty of detail in the following areas:
- Background to The Scout Association
- Objectives for The Scout Association
- What I Delivered
- The Benefits and Impact for The Scout Association
- Testimonials
- Training Course Feedback Ratings
I must say I was delighted to receive the feedback that I received and its great to see how they are progressing with the project since I delivered the training course.
Are You Looking To Up-skill Your Internal Team?
If so then please give me a call and I will be delighted to provide a quote for delivering training and consultancy for you and your business. Typically one day of in-house training costs around £1000 plus expenses, and if a bespoke training course is required then planning time will also be charged. Please note prices exclude VAT @ 15%.